Bio
Hey, I'm Joel — Principal Engineer at DotCollective where I lead our retail engineering team in building third-party retail integrations for Shopify Plus & Shopify POS.
I have over 12 years of experience in the industry, and have worked with merchants such as Decjuba, Peter Sheppard, kikki-k, Calibre Menswear, Driza-Bone, Hairhouse, Tony Bianco, Purebaby, Viktoria & Woods, RB Sellars, Just Cuts, Clark Rubber, AGL, Southern Phone, The Balcony Garden + many more!
Experience
DotCollective
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Principal Engineer
October 2023 — Current
As Principal Engineer at DotCollective, I lead our retail engineering team in building third-party retail integrations for Shopify Plus & Shopify POS. My primary responsibilities include:
Managing our day-to-day operations including code reviews, scheduling, feature scoping and prioritisation
Pre-sales Shopify POS Demo sessions
Developing engineering processes including PR/Git workflows, engineer success sessions, training sessions and more
Planning, scoping and documenting projects
Working with internal and external stakeholders to deliver successful projects
Developing E2E testing documentation and conducting testing
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Senior Front End Engineer
February 2022 — October 2023
As a Senior Front End Engineer at DotDev, I was responsible for delivering innovative and engaging e-commerce experiences for our clients using React, Gatsby and Shopify Plus.
Raak
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Lead Developer
October 2020 — February 2022
I worked alongside our Head of Technology to plan, scope and implement full headless eCommerce website builds using Vue/Nuxt, BigCommerce and Storyblok.
As well as leading development of projects, I assisted and provided technical direction to our team of developers, conducted code reviews, managed project time lines and delegated tasks to achieve deadlines.
I lead the development of the Southern Phone eCommerce website, as well as leading multiple development projects for AGL.
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Web Developer
October 2019 — October 2020
I worked alongside our in-house design team to build custom websites using WordPress, Gatsby, Vue/Nuxt and Angular.
Chriate
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Web Developer
May 2018 — October 2019
While at Chriate I built custom WordPress websites for agencies such as Tomorrow, Seesaw and Rare.